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Privacy Policy

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Last Updated: October 15, 2025

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This Privacy Policy describes how SBS ("we," "us," or "our") collects, uses, and discloses your information in connection with your use of our websites, services, and applications (collectively, the "Platform"). Your privacy is of paramount importance to us.

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1. Information We Collect

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We collect information to provide and improve our services. The types of information we collect are:

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1.1. Information You Provide to Us

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• Account Information: When you create an account, we collect your name, email address, password, and other contact details.
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• Transaction Information: When you buy or sell an item, we collect information about the transaction, such as item details, price, shipping address, and payment information. Note: We do not store full credit card numbers; they are processed by our third-party payment processors (e.g., Stripe).
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• User-Generated Content (UGC): We collect the content you post to the Platform, including photos, descriptions, comments, and messages to other users. This includes all data submitted to our AI Parser.
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• Communications: We collect information when you contact us for support or provide feedback.
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1.2. Information We Collect Automatically

• Log and Usage Data: We automatically log information about your use of the Platform, including your IP address, browser type, operating system, device information, pages viewed, access times, and the page you visited before navigating to our Platform.
• AI Parsing Data: We automatically process and store the inputs and outputs of our AI Parser. This includes the original text you provide and the structured data generated by the AI, such as brand, size, price, and condition. This data is used to train and improve our AI models.
Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your interaction with the Platform, remember your preferences, and for security purposes.
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2. How We Use Your Information

Privacy Policy

We use the information we collect for the following purposes:

How we protect and use your information

Last Updated: 18 October 2025

• To Provide and Maintain the Platform: To operate our marketplace, facilitate transactions, process payments, and manage user accounts.

To Improve and Personalize the Platform: To understand how users interact with our Platform, to enhance user experience, and to develop new features. This includes using UGC and AI Parsing Data to train and refine our AI models.

To Communicate with You: To send you transactional confirmations, security alerts, support messages, and administrative updates.

Who We Are

For Safety and Security: To detect and prevent fraud, abuse, and other harmful activities. We analyze UGC and transaction patterns to identify counterfeit items, scams, and other violations of our Terms.

SBS ("we", "us", "our") is based in Dublin, Ireland. We are the data controller for personal data collected via our websites, social channels, and sales processes.

- For Legal and Compliance Purposes: To comply with legal obligations, resolve disputes, and enforce our agreements.

For any privacy-specific requests, please contact us at [email protected]. For general inquiries, you can reach us via Instagram or Snapchat.

What We Collect

3. How We Share Your Information

We collect the following types of data to provide our services:

We do not sell your personal information. We may share your information in the following circumstances:

• Identity & Contact Data: Your name, email address, phone number, and social media handles (e.g., Instagram/Snapchat).
• With Other Users: When you complete a transaction, we share necessary information between the buyer and seller, such as shipping details, to facilitate the exchange.
• Delivery Data: Your shipping address for order fulfillment.
• With Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as payment processing (Stripe), shipping carriers, cloud hosting (Cloudflare), and data analytics. These providers are contractually obligated to protect your information.
• Order & Payment Data: Your order history and payment method metadata. Payments are processed securely by third-party providers like Revolut, your bank, or crypto wallets. We do not store your full credit card or bank account numbers.
• For Legal Reasons: We may disclose your information if we believe it is required by applicable law, regulation, legal process, or governmental request. This includes responding to court orders or subpoenas.
• Communications Data: Messages, inquiries, and support interactions (including chat transcripts), with timestamps.
• To Protect Rights and Property: We may disclose your information to protect the rights, property, and safety of SBS, our users, or the public as required or permitted by law.
• Device & Usage Data: We use essential cookies for core site functionality (like the shopping cart). We do not currently use non-essential analytics or tracking cookies.
• Business Transfers: In the event of a merger, acquisition, bankruptcy, or other sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Why We Use Your Data (Lawful Bases)

4. Data Retention and Security

We process your data based on the following legal grounds under GDPR:

4.1. We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. Information associated with your account will generally be kept until your account is deleted.

4.2. We implement robust technical and organizational measures designed to protect your information from unauthorized access, loss, misuse, or alteration. These measures include data encryption, access controls, and secure server infrastructure. However, no system is 100% secure, and we cannot guarantee the absolute security of your information.

• To Fulfill a Contract (Art. 6(1)(b)): Processing your orders, handling deliveries, and providing customer support.
• With Your Consent (Art. 6(1)(a)): Sending marketing messages via social media DMs or using non-essential cookies (if we introduce them in the future). You can withdraw your consent at any time.

5. Your Rights and Choices

• For Our Legitimate Interests (Art. 6(1)(f)): Ensuring website security, preventing fraud, improving our services, and maintaining records of transactions.

Depending on your location, you may have the following rights regarding your personal information:

• To Comply with a Legal Obligation (Art. 6(1)(c)): Keeping records for tax, audit, and consumer law purposes.
• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate information about you.

Marketing Communications

• Deletion: You have the right to request the deletion of your personal information, subject to certain legal and operational retention needs.

We primarily showcase new products and updates via public posts on our social media channels (Instagram, Snapchat). We do not currently send direct marketing messages via DM, email, or SMS.

• Objection to Processing: You may have the right to object to our processing of your personal information.

If you submit items to sell to us, we may contact you regarding your specific submission if you check the consent box on the sell form.

To exercise these rights, please contact us at [email protected]. We will require you to verify your identity before processing your request.

Cookies & Analytics

Our website uses the following tracking technologies:

6. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. As we use global service providers like Cloudflare and Stripe, your data will be processed in various locations worldwide. By using the Platform, you consent to such transfers.

• Essential Storage: We use browser localStorage and sessionStorage to maintain your shopping cart, user login sessions, and site functionality. This data stays on your device.
• Internal Analytics: We track page views, search queries, and shopping behavior using our own analytics system (stored in our database, not shared with third parties). This helps us understand what products customers are interested in.

7. Children's Privacy

• Cloudflare Web Analytics: We use Cloudflare's privacy-friendly analytics on some pages to understand site performance. Cloudflare's analytics are GDPR-compliant and do not use cookies or track personal data across sites.

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it as soon as possible.

We do not use: Google Analytics, Facebook Pixel, advertising cookies, or any third-party marketing trackers.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Customer Support Chat

When you are logged in to your SBS account you can reach us through the in-account support chat (including the floating widget and the full-page support chat). We only enable chat for verified, active accounts.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Messages are delivered in real-time using secure WebSocket connections hosted by Cloudflare and stored in our database alongside your account.

Email: [email protected]

• Conversation metadata (for example timestamps and read receipts) is stored so our team can follow up on your requests.
• Only authorised SBS staff can access customer chat histories, and we use them solely to provide support and maintain service records.

If you would like us to remove a chat conversation, contact [email protected] and we will delete it unless we must retain it for legal reasons (for example, to resolve a dispute).